The latest kid on the block in terms of research into human relationships is neuroscience.  We now know more about our brains than ever (for example, did you know that your brain is capable of processing 30 billion bits of information per second?)

But what does this have to do with coaching? Well, coaching is all about change, and change (especially for grown ups) is not easy due to the way that our brains are wired.  Unfortunately we tend to get more, rather than less, set in our ways as we get older.  Neuroscience research supports this understanding and explains why old habits are hard to break and new habits are hard to form.  Basically our brains are wired to resist change.

To work effectively with clients, good coaches need to understand how the brain works and how to help clients create the new neural pathways that will sustain new behaviours and habits.  Here are three simple ways that coaches can help their clients to change:

1. Take the time – it takes at least three months to make or break a habit.
2. Develop their self-awareness – by becoming aware of habitual thoughts and patterns we are better placed to change them.
3. Have patience.  Understanding how difficult it is to change, a good coach is patient with with the process of change and does not expect their clients to simply “think differently”.

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